Oracle Digital Experience Agency

ABM Readiness Assessment

Account-Based Marketing (ABM) is a hot topic in modern marketing circles, but it may be daunting to know if you’re on the right track or where to start.

Oracle Digital Experience Agency can help you identify if an ABM strategy is right for your organization. Complete this survey to uncover your results:

My product or service includes complex buying decisions which involve multiple decision maker(s), influencers and users.

My product or service has a higher price point which requires sign-off beyond a credit card payment.

The potential value of bringing on a new target account is strong, with a high lifetime value and a larger ROI payoff over time.

My product or service requires a longer sales cycle, beyond several months, up to a year or more.

My organization has (or can build) meaningful and targeted content to help support an ABM initiative.

My company is (or can become) well-aligned across functions, including marketing, sales and success teams.

My company, and leadership team, are tolerant of long-range ROIs. We understand the need to monitor short, medium and long-range metrics before making determinations about the success of a strategy.

Customers find it challenging to purchase my product or service through a self-serve, ecommerce option, and usually need to talk with salesperson before buying.