Welcome to CX Factor, a web series hosted by Mark Fidelman, CEO of Fanatics Media, that shines the spotlight on world-class brands known for delivering smarter, superior experiences to today's modern, connected customers. In each episode, you'll learn industry leaders' secrets to delivering highly personalized, seamlessly integrated, and digitally powered customer experiences that win long-term loyalty.
Mark Fidelman is a C-Level digital marketing and sales expert, author, and customer experience influencer. Mark has worked in the software and technology space for over 20 years with organizations such as A.T. Kearney, EDS (now Hewlett Packard), and Autodesk, but now runs an influencer marketing agency (Evolve!) and a full service consulting practice (Fanatics Media). Mark authors the Socialized and Mobilized Column on Forbes and offers his wealth of experience, tips, and tricks on his YouTube Channel.
Kohl’s: A technology-laden answer to retail turf warsWatch Now
Mazda: Turbocharging customer experience through digital touchpointsWatch Now
LinkedIn: Strengthening the connection between company culture and customer experienceWatch Now
Neiman Marcus: Giving customers the (hi-tech) white glove treatmentWatch Now
Walgreens: Leading the way in customer experience innovation for over a centuryWatch Now
Mastercard: Solidifying a B2B2C customer experienceWatch Now
Independence Blue Cross: Innovating experiences despite industry challengesWatch Now
Clorox: Delivering a seamless, customer-first approach to customer experienceWatch Now
Vitamix: Maintaining high-touch customer experience during rapid growthWatch Now
DocuSign: Identifying new metrics of success in customer experienceWatch Now