Overview:
Title: Marketing organization models in a New World with guest speaker Blake Cahill, SVP, Global Head of Digital Marketing & Media at Philips
Duration: 52 mins
Description:
While most organizations are trying to adapt to the changing environment by reallocating budgets, changing the organization structures and reporting lines, they also look for the ideal organizational model that would increase efficiency AND customer intimacy. As there is no one-size-fits-all organization model and as the pressure increases, leaders are struggling to reinvent their organization.
In the age of the customer there is an imperative to improve speed, predictability, transparency and adaptability of marketing. We will discuss how you can move towards a joined-up approach with cross-functional leaders that are accountable for integrated strategy execution.
In this webinar, you will learn how to:
- Break organizational silos between Marketing, Sales and Service
- Define which tasks to outsource or keep in-house
- Get buy in from your key stakeholders in redesigning your organizational model
Speaker:
Sultan Semlali
Sales Development Director, Customer Experience at Oracle
In his role as Sales Development Director, Sultan is fortunate to work with some of the best Customer Superheroes in the Benelux region; businesses that leverage modern CX technologies to provide superior customer experiences. Sultan is a seasoned tech professional with almost 20 years of experience in sales and marketing for some of the best IT companies (Oracle, Adobe, Salesforce, EMC, Microsoft, HP to name a few). Sultan is also host of the ‘Digital Explained to my Mom’ podcast, where he interviews digital experts from around the globe and looks for the professional that will be able to explain what they do in words his mom would understand.
Blake Cahill
SVP, Global Head of Digital Marketing & Media
Blake Cahill is the SVP & Global Head of Digital Marketing & E-Commerce at Royal Philips. Leading a high-performance global team of 300+ digital marketing & e-Commerce experts, that are responsible for Philips’s digital marketing & e-Commerce transformation across Philips’s 4 Professional & Consumer Groups & 17 market clusters covering 100 countries.
Before joining Philips in 2012, Blake worked at Banyan Branch where he led client execution, acquisition and thought leadership at the leading Digital & Interactive agency that was acquired by Deloitte Digital. Prior to that Blake held various roles marketing roles at social, digital and enterprise Telecommunications companies such at Visible Technologies, AT&T, Belgacom, & Ameritech.
Over a 25+-year career in marketing, customer experience, technology start-ups and media, Blake’s passion is in witnessing the intersection and constant iteration of customer and technological change on marketing.
He is a Facebook Advisory Board member and former board member of the Word of Mouth Marketing Association (WOMMA) and the Massachusetts Innovation & Technology Exchange (MITX).
Blake currently lives with his family in Amsterdam.