CX Marketing Webinar Series

Overview:

Title: Marketing in a changing world

Duration: 45 mins

Description:

In times of change, marketing gets put under increased pressure. To think digital first, change tone, defend budget, be agile and take revenue responsibility. Everything comes with a new list of priorities. How do you get your head around that?

In this webinar you will get the key priorities for marketing. We will guide you on how to deal with the new next.

In this webinar, you will learn how to:

• Re-adjust your marketing strategy and roadmap for today's world and be ready for the future
• Accelerate your growth during recovery phase
• Re-define your business priorities in marketing

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Overview:

Title: No Data Strategy? Marketing without data is like driving with your eyes closed with guest speaker Motasem El Bawab, Head of Digital at The Fédération Internationale de Volleyball

Duration: 45 mins

Description:

Every business needs a data and analytics strategy to be successful today and tomorrow. The strategy will help you convert your data from being a liability to your biggest organizational asset.

The primary objective of the data and analytics strategy is to generate revenue and improve customer experience... "What can't be measured can't be managed"

During the session, we will give some practical tactics on how to design a data strategy that can drive marketing efficiency, deliver personalization at scale, drive commercial value and more importantly build a data driven culture.

In this webinar, you will learn how to:

• Develop your data and analytics strategy that delivers value to your customers and organization
• Overcome organization challenges and develop a data driven culture
• Optimize your marketing spend and team performance

Speaker:

Overview:

Title: Standing out with content in the moments that matter most

Duration: 45 mins

Description:

Delivering empathic & authentic brand led stories never was an easy fix. But today your customers expect nothing less. A fast changing world hit hard by health & economic crisis further accelerates the need for appropriate content in the right context. Content needs to adjust per region, per person, per microsecond. Yet only 36% of CMO mainstream is targeting micro-moments in the customer journey, in comparison with 52% of top performers CMOs.

We will discuss how you stop the wrong content going out, continue keeping your most valued customers in and find ways to accelerate revenue again with a proper content delivery strategy.

In this webinar, you will learn how to:

• Stop the wrong content hurting your business
• Create a practice that keeps in your highest valued customers with the right content at the right time
• Deliver content to accelerate revenue in any context

Speaker:

Overview:

Title: Artificial Intelligence for CX professionals; Make your technology stack work harder for you with guest speaker Vince Keay, SSE Digital Performance Manager at OVO Energy Ltd

Duration: 47 mins

Description:

A survey ran by Influencer MarketingHub tells us that 38% of responders believe they will have to lay off workers due to the pandemic. On the flip side a survey from Marketing Week tells us that marketers expect their objectives to stay the same (32%) or increase slightly (27%).

In this webinar we will discuss how technology can help: From reducing manual work through automation to predictive segmentation and Intelligence driven conversations.

In this webinar, you will learn how to:

• Leverage Digital Assistants and other conversational interfaces to drive dialogue and value while reducing costs.
• Improve customer conversion through better use of data and real-time decisioning

Speaker:

Overview:

Title: How Customer Experience Personalization at scale will ensure you thrive and survive in the New Normal

Duration: 47 mins

Description:

Effectively engaging new and existing customers with channel proliferation, increasing daily advertising noise, reduced attention spans of an ever more informed, data aware, social and mobile customers was hard enough for modern marketers like you before the world turned upside down.

Now in the "New Normal" you have to deliver on two fronts. First the tenets of the Experience Economy; precise timing, precise targeting and emotional connection. Second the "New Normal" rules of engagement; empathy, digital convenience and acting responsibly.

In this webinar, you will learn how to:

• Deliver a consistent experience online and offline
• Develop a personalized mobile experience
• Deliver real-time personalization at scale

Speaker:

Overview:

Title: The MarTech stack of tomorrow that can save us today with guest speaker Simon Haines, Director of Customer Knowledge at Mazda Europe

Duration: 45 mins

Description:

Before our world was turned on its head we were maybe sleepwalking through just how badly our fragmented and overlapping MarTech ecosystems were draining our business of cash. If we hadn't already we are certainly waking up to that reality now.

With more pressure than ever to drive down costs, create efficiencies yet still deliver marketing growth targets we discuss just how you can achieve that at pace, with future proofing in mind.

In this webinar, you will learn how to:

• Identify gaps, redundant technology and overlaps that are draining costs from your business
• Drive growth while cutting costs in your MarTech investment
• Adapt your stack faster and build resilience to future disruption

Speaker:

Overview:

Title: Marketing organization models in a New World with guest speaker Blake Cahill, SVP, Global Head of Digital Marketing & Media at Philips

Duration: 52 mins

Description:

While most organizations are trying to adapt to the changing environment by reallocating budgets, changing the organization structures and reporting lines, they also look for the ideal organizational model that would increase efficiency AND customer intimacy. As there is no one-size-fits-all organization model and as the pressure increases, leaders are struggling to reinvent their organization.

In the age of the customer there is an imperative to improve speed, predictability, transparency and adaptability of marketing. We will discuss how you can move towards a joined-up approach with cross-functional leaders that are accountable for integrated strategy execution.

In this webinar, you will learn how to:

• Break organizational silos between Marketing, Sales and Service
• Define which tasks to outsource or keep in-house
• Get buy in from your key stakeholders in redesigning your organizational model

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