Lead Generation Ads

In GMSS Portal, Oracle Social Network Requests can be raised as OSN request. With GMSS program code.

These OSN requests can be raised with details of Form Name and Account name according to their campaign requirement, which can be mapped in eloqua with the appropriate configuration settings as discussed in the process document below.

Once the campaign is activated in eloqua for these social media campaigns, marketers will be intimated. They will start initiating the process from their side to start tracking the responses, which is synched with Oracle data server through Eloqua.

1. An effortless conversation starter between you and customers
2. Facebook lead ads make customer acquisition easier and more cost-effective.

• Made for mobile
• More conversions, fewer drop-offs
• Generate leads that matter

2.1 Configure Facebook Leads Ads Feeder

1. Place the "Facebook Lead Ads Feeder" and Select the Form Name which is updated in the request portal. In this case, we are Updating the form name as "DAO Lead Ad Carousel Final".


2. Click on the pencil icon and update the configuration fields based on the requirement.
   Select Credential as "Alex Jules Stolarski: Oracle Inc."
3. i. Select Facebook Page = Find the page Name provided in the request portal and select from the list.
   ii. Select Facebook Form Name= Find the form name provided in the request portal.



4. Map the Fields against Eloqua Contact fields (refer the below screenshot)




Note: Keep add the Facebook form fields until the + button disappears.

5. Set the timing (15 mins) and Until (set 1 year from the requested date) and Save

2.2 Configure Eloqua Form Submit for Facebook

Eloqua Form Submit – Configuration Settings – Select Form Submit and place into Canvas

Click on the pencil icon and update the required information as shown in the below screenshot. Select Eloqua Form as " System – Social Facebook Form"

Update the following fields in the configuration settings.

i. elqCampaignId – Eloqua canvas id (select "Static" from the dropdown and update the elqCampaign Id.

ii. CMID – Program code (select the program code from the portal)

iii. Notes: Place the notes with the below format, which helps to flow as a Lead Notes.
<code><pre><Ad Account Name> - <Form Name></pre></code>

iv. Response_Type = Facebook Lead Gen Ad

Save the configuration and Activate once QA is approved, and inform the requester.

Place the Form (reporting only) to the Canvas and Select "System – Social Facebook Form"

• Deliver personalized ads to the LinkedIn inbox
• Start generating leads in minutes
• Real professional data, for real results

LinkedIn data is differentiated because members have professional incentives to keep their profiles accurate and up-to-date.

Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more.

3.1 Configure LinkedIn Leads Ads Feeder

1. Place the "LinkedIn Lead Gen Forms" and Select the Form Name which is updated in the request portal. In this case, we updated the form name as "HBR Lead Form (v2)".


2. Click on the pencil icon and update the configuration fields based on the requirement.
3. i. Select Credential as "LinkedIn- Oracle Corporation"
   ii. Select "LinkedIn LeadIn Gen Form" = Find the page Name / Ad Account Name provided in the request portal and select from the list.
   iii. Select Form Name as = Find the form name provided in the request portal.


4. Map the Fields against Eloqua Contact fields (refer the below screenshot)

LinkedIn Lead Data	Eloqua Contact Fields
Work Email	Email Address
Email	LM_Audience
First Name	First Name
Last Name	Last Name
Phone Number	Business Phone
Job Title	Title
Company Name	Company
Country	Country
Zip code	Zip or Postal Code




Note: Keep add the Facebook form fields until the + button disappears. Personal Email address and Country is Mandatory in each form, other fields can be varied based on the requirement.

5. Set the Sync Frequency (15 mins) and Sync Until (set 1 year from the requested date) and Save



3.2 Configure Eloqua Form Submit for LinkedIn

6. Eloqua Form Submit – Configuration Settings – Select Form Submit and place into Canvas


7. Click on the pencil icon and update the required information as shown in the below screenshot.
   Select Eloqua Form as " System – Social LinkedIn Form" and Email Address as "LM Audience"


8. Update the following fields in the configuration settings. (refer the above screenshot)
   
   vi. elqCampaignId – Eloqua canvas id (select "Static" from the dropdown and update the elqCampaign Id.
   vii. CMID – Program code (select the program code from the portal)
   viii. Notes: Place the notes with the below format, which helps to flow as a Lead Notes.
   <code><pre><Ad Account Name> - <Form Name></pre></code>
   ix. Response_Type = LinkedIn Lead Gen Ad.
9. Save the configuration and Activate once QA is approved, and inform the requester.
10. Place the Form (reporting only) to the Canvas and Select "System – Social LinkedIn Form"