Demand Center Playbook | Eloqua On Demand Webcast

STEP 1 - Identifying Request (5 min)

In the GMSS Portal

Once the Zoom live webinar is completed, the requestor will share the video link and ask to change it to on-demand

The On demand request will consist of a
Welcome page (WLP) – Which will be the same welcome page of the live webinar
On Demand Video Page (OVP) - The Confirmation page consisting of the video embedded in the page
Thank you email (OTE) – which consists the link of the recorded webcast and any other cross promotion

PRE-REQUSITE

STEP 2 - Creating Pages (10 min)

Stage Properties in Template Builder
- After verifying the request in the GMSS portal, search for the landing page with either the GMSS request number or one of the asset id, under the Manage Campaign option.
- Under stage properties - verify all the fields filled by the requestor are complete. If not get back to the requestor for their feedback.
- Field text highlighted in Black - To be updated by Marketer.
  Fields highlighted in Blue - To to be filled by the Demand Center Analyst.
Creating Pages
Welcome page:

The welcome page details need to be updated before working on the page
- The speaker placeholder image is provided if present. The requestor should provide the image
- Edit the image (200 x 200 px). Upload in OCM and update the link in the placeholder with an appropriate alt text
On-Demand Video page:

The thank you page for an On Demand Webcast hosts the video in Videohub/youtube. This will be an embedded video player

Embeding the video in the videoplayer placeholder

YouTube: Get the Embed Code from your YouTube page > Share > Embed section. Copy the default script available.

Video Hub: Get the Embed Code from your Video Hub page > Share > Embed section. Copy the default script available. DO NOT enable 'Responsive Sizing' attribute.

Auto response email:

Thank you email is an auto response email, which triggers once you access the thank you page

Before working on the email, ensure that the asset properties are complete
1. Email stage should be on demand thank you email, footer type - Webinar Notification
Update the link and assets in the template builder. Once completed use the TB beta upload to Eloqua
Verifying Data Flow and Registration
End to end review/testing has to be performed, to ensure the data is flowing seamlessly.
1. Open the Welcome page
2. Click on the Registration button.
3. Should arrive at the Thank you page after successful registration.
4. Confirmation email should get triggered immediately, on arriving at the Thank you page.
5. Click on the CTA link which should redirect to the Video Link
1. In Eloqua->Forms
2. Search for "System_Zoom_Ondemand_Form"
3. Actions->View submission data->Your submission details should be captured

STEP 3 - Publishing Pages (5 min)

The Eloqua campaign canvas is where you drop all of the elements of your campaign.

Canvas Setup

Search for the Program name in Eloqua ➔ Campaigns to arrive at the appropriate campaign canvas.
To add the landing pad assets select campaign steps ➔ landing page
Under choose a landing pad, search by your GMSS request number id and choose the welcome page, name the step name as welcome page
For adding the auto response email select ➔ email
Under choose an email, search by your GMSS request number id and choose the auto response email
Select campaign step ➔ choose form ➔ System_Zoom_Ondemand_Form
Once complete, verify the canvas elements

Campaign Settings

Campaign start date ➔ default is immediately unless you want to schedule the launch later
Campaign end date ➔ choose a minimum 6 month period from the activation date
Once completed save the canvas and activate

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Zoom - ondemand

Workflow

STEP 1 - Identifying Request (5 min)

PRE-REQUSITE

STEP 2 - Creating Pages (10 min)

PRO TIP

STEP 3 - Publishing Pages (5 min)

PRO TIP

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