Digital is increasingly not only relevant but vital in retail, whether you want stronger revenues, a larger customer base or greater brand engagement. Connectivity, through digital devices, channels and platforms, between people, places, businesses and things is transforming consumer buying habits and offering new potential for engagement and growth. This means unprecedented opportunities for innovation, growth and value creation. But to seize those opportunities means doing more than investigating digital; it means making digital platforms and applications central to everything you do – across customer experience, business processes and innovation. In short, by thinking, acting and being business digital.
Modern consumers expect a seamless on and off-line experience, tailored to their unique needs. With rich, data-driven insights, you can amaze customers with deep, interactive experiences that engage them as never before. From revolutionising the in-store experience and empowering personalised recommendations, to growing basket value and unleashing a more flexible supply chain, digital holds the key to sales success.
This transformation is happening now; your business can't afford to be left behind. It's time to invest in platforms that let you harness the power of digital to deepen relationships with partners, suppliers and customers. It's time to be a truly digital retailer.
Read on to redefine what's possible in the digital world - amazing customers with dynamic pricing, on-the-spot offers, value-added services and much more.
Recognise and understand your customers to simplify the in-store experience and power tailor-made engagement that guides them to relevant products, services and offers.Download Use Case
Use data intelligently to act more quickly, manage available stock and maximise both sales and customer satisfaction.Download Use Case
Combine the best of both worlds – digital personalisation and a physical shopping experience – to simplify customers' lives and grow basket value.Download Use Case
See how the connected shop can become an omni-channel: driving sales, improving the customer experience, creating brand ambassadors, reducing operating costs and increasing efficiency.Download Use Case
Discover how digital can help you exploit the potential of great ideas, limitless connections and ground-breaking technologies. Below are just some examples of the rich, interconnected experiences that can empower retailers and amaze customers:
Discover how digital capabilities can transform in-store engagement, creating a more rewarding experience for both customers and retailers.
Harness the power of data-driven insights to guide customers, add value to purchases, convert browsing into sales and make tailored recommendations or offers.
Embrace the potential of social channels to grow brand engagement and entice customers to buy.
Understand a customer's digital footprint to reduce basket abandonment, entice browsers back and encourage repeat purchases.
Modern customers expect instant fulfilment: use digital capabilities to maximise ease and convenience, while driving cost-effectiveness and sustainability.
Fashion retailers can be first to market and avoid customer disappointment with instant visibility and control over a more agile supply chain.
Avoid shortages and wastage with an agile supply chain that flexes with forecast demand and accelerates short shelf-life produce to market.See all big ideas in more detail