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Trending Questions

Drive revenue growth with niche segments

Supremo retail is trialling out a new line of business: Everything and anything to do with coffee at home. Let's see how they drive revenue with a deeper understanding of (and engagement with) niche segments.

Revenue

Watch Jeni’s journey

We've been capturing data every time Jeni engaged with the Supremo brand to build a full 360-degree customer profile that can be used to personalise interactions and offerings. So whether it's promoting a product category we think she'll like on the home page, or encouraging her to share a unique AR experience with her friends, or engaging her with a live 1:1 chat with our service concierge, we guide her along a journey that is seamless and delightful. Every step is an opportunity to deliver more value, and recommend the right products and experiences for Jeni.

Discover

Discover how Oracle can help you to drive revenue growth with niche segments

Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Capture data every time customers engage with your brand to build a full 360-degree customer profile that can be used to personalise interactions and offerings. Reward your best customers and maximize margins with meaningful offers that match their tier level and interests .Power downstream brand touchpoints by pushing Loyalty and Engagement segmentation data to your other systems, including sales and service.

How to crack the B2C customer code

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