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Are variable rate programs delivering the results you expect?

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It’s possible to deliver a great experience to your variable rate customers

Learn how to design your variable rate programs to maximize engagement and boost customer satisfaction.

Variable rates are fundamental to creating a smarter, more efficient grid, with a flatter load curve and more affordable energy prices. But let’s face it, getting customers to enroll in time-of-use programs is challenging — and as they choose variable rates, they need a lot more individual attention.

Oracle Utilities Opower Rates Engagement takes the complexity out of variable rates. It allows you to:

  • Deliver happier, self-serving customers who understand their rate and save on their bills; and you’ll amplify peak demand reductions and program adoption too
  • Proactively motivate your customers to choose an optimal rate based on their needs
  • Provide weekly recommendations for shifting their use, and celebrate the savings they're creating
  • Give your customers the billing insights they need; they’ll get to understand how changing energy prices and peak versus off peak usage contribute to bill differences


Did you know that 92% of utility customers who receive Opower’s rate communications engage with them? And, more than 70% of them are satisfied with and find the information valuable.

Opower Behavioral Load Shaping (BLS) — powered by the Opower Rate Engine — can guide customers through the details of time-of-use plans and help them understand their bills better with rate coaching.

Scale up customer satisfaction with Opower BLS

Effective Rates Education, Peak Demand Management, and More

Making peak demand flexible

Making peak demand flexible

Learn about the relationship between price response & price ratio, and how to make time-of-use programs more effective.

Read the blog
Reshaping peak pricing at BGE

Reshaping peak pricing at BGE

BGE launched a new service to encourage their customers to shift their biggest everyday energy loads to off peak times.

Read the release
Driving engagement at Evergy

Driving engagement at Evergy

Evergy partnered with Opower to deploy outbound communications that have doubled variable rate customer engagement.

Watch the video

Top outcomes that Opower Rates Engagement and Behavioral Load Shaping can help deliver:

  • A single solution for driving education
  • An increase in variable rate program enrollment
  • Engaged customers; ones that take action on the billing and spending insights you deliver
  • Self-serving customers who understand their rate and save on their bills
  • Customers that feel it’s valuable and easy to shift their usage.
  • Customers that are committed to shifting their usage during peak times
  • Amplification in peak demand reductions
  • An augmented CX that delivers against your customer service metrics
  • More effective and innovative customer engagement
  • A smarter, more efficient grid