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Email Accessibility: Fulfilling Your Legal Responsibilities & Expanding Your Reach

Live Webinar
October 27, 2020
1:00pm ET
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Improving your email accessibility will give your campaigns a boost this holiday season.

The law requires companies to make their email messages accessible by people with visual and other disabilities or else face significant fines. However, rather than seeing this as purely a compliance issue, we see it as an opportunity to expand the reach and impact of your email marketing program, especially going into the holiday season.

Join this live webinar to learn about:
  • What’s required by the Americans with Disabilities Act (ADA), The Convention of the Rights of Persons with Disabilities (CRPD), and other laws governing email accessibility
  • How many people have impairments that allow them to benefit from email accessibility
  • How marketers can adapt their email designs to be more inclusive and broaden the impact of their email programs
You’ll leave this webinar with a better understanding of your legal responsibilities and a clear list of email design improvements that you can make that will benefit all of your subscribers.

Featured Oracle Speakers

Chad White

Chad White

Head of Research
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Chad White

Head of Research
Chad S. White (chad.white@oracle.com) is the Head of Research for Oracle Marketing Cloud Consulting and the author of Email Marketing Rules and more than 3,000 posts about email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. Follow him on Twitter @chadswhite.
Jason Witt

Jason Witt

Senior Director for Consulting Creative Services
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Jason Witt

Senior Director for Consulting Creative Services
Jason Witt is a Senior Director for Oracle CX Marketing Consulting’s Creative Services practice. He has over 15 years of digital creative experience helping clients deliver engaging brand stories. For the past 7 years, Jason has focused on creating highly personalized experiences through email marketing, leading teams that produce award-winning creative work.
Lauren Castady

Lauren Castady

Associate Creative Director for Creative Services
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Lauren Castady

Associate Creative Director for Creative Services
Lauren Castady is Associate Creative Director for Creative Services at Oracle CX Marketing Consulting. She is responsible for the creative development of multi-channel marketing campaigns. Lauren is passionate about storytelling and connecting audiences through strategic design.