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How Brand Suitability Can Help Advertisers Navigate Through Uncertainty


Join Oracle Data Cloud and GroupM as we discuss the state of brand safety and brand suitability against the backdrop of 2020. While the concept of “context” in digital isn’t new, the technology that underpins these solutions has undergone tremendous change and evolution recently. Don’t miss the chance to understand the latest developments and nuances of contextual intelligence, along with best practices for a custom brand suitability strategy.

You'll learn:

• Best practices for a custom brand suitability strategy
• What brand suitability means in today’s digital landscape
• How to balance risk versus opportunity while understanding why accuracy matters
• Insights and evidence for why keyword block listing is harmful
• Ways to keep your brand safe without sacrificing scale