- Oracle Data Cloud and GroupM as we discuss the state of brand safety and brand suitability against the backdrop of 2020. While the concept of “context” in digital isn’t new, the technology that underpins these solutions has undergone tremendous change and evolution recently. Don’t miss the chance to understand the latest developments and nuances of contextual intelligence, along with best practices for a custom brand suitability strategy.
- Identify the current behaviors that will shape the customer experience in the next normal, and learn which behaviors are here to stay.
- Strengthen the partnership with Marketing to invest in the right customer experience strategies to cement competitive advantages now and in the future.
- Determine which digital strategies and technologies can help finance better anticipate customer sentiment and predict customer value.
Join Oracle Data Cloud and GroupM as we discuss the state of brand safety and brand suitability against the backdrop of 2020. While the concept of “context” in digital isn’t new, the technology that underpins these solutions has undergone tremendous change and evolution recently. Don’t miss the chance to understand the latest developments and nuances of contextual intelligence, along with best practices for a custom brand suitability strategy.
You'll learn:
• Best practices for a custom brand suitability strategy
• What brand suitability means in today’s digital landscape
• How to balance risk versus opportunity while understanding why accuracy matters
• Insights and evidence for why keyword block listing is harmful
• Ways to keep your brand safe without sacrificing scale
