Oracle logo

Breaking Up with Blocklists: Shifting from Brand Safety to Suitability


In this age of uncertainty, how can advertisers confidently navigate fast-paced news cycles and connect with consumers through relevant and timely content––without stifling valuable inventory or cutting off ad revenue that sustains news publishers?

Watch this panel conversation where executives from Oracle Data Cloud, GroupM, and The New York Times dissect:

  • How the industry got to this point with overzealous brand safety tactics
  • What it will take to collectively eradicate advertiser fear
  • How to build a more inclusive internet