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Webinar: Cisco Nurtures and Expands Key Accounts with Oracle CX Marketing

Webinar
December 10, 2020
9:00 a.m. PT
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This webinar will cover connecting user data, mastering user engagement signals, and adapting experiences in real-time.

Cisco’s growing ecosystem of more than 60,000 global partners accounts for more than 80% of the company’s annual revenue. As Cisco transforms its business for the digital era, there’s a wealth of critical information to share to ensure they can effectively acquire, retain, and expand business.

In this 45 minute webinar, you’ll learn how Cisco used Oracle CX Marketing and PathFactory to:
  • Collect real-time data signals and turned them into actionable insights
  • Increase engagement while sending fewer emails
  • Provide curated, personalized experiences
  • Transform how marketers plan and manage content promotion
Want to learn more? Visit our marketing resource hub and learn how to keep your most valuable accounts engaged.

Featured speakers

Jeanne Quinn

Jeanne Quinn

Sr. Manager, Digital & Omnichannel Experience, Cisco
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Jeanne Quinn

Sr. Manager, Digital & Omnichannel Experience, Cisco
Jeanne Quinn is leader of the team in Global Partner Marketing that markets to Cisco’s global ecosystem of partners. She has spent more than 20 years in the computer networking industry crafting digital experiences for B2B audiences. Her focus is on implementing data and platform solutions that result in effective and engaging digital marketing strategies.
JoAnn Tillman

JoAnn Tillman

Partner Omnichannel Strategy Lead, Cisco
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JoAnn Tillman

Partner Omnichannel Strategy Lead, Cisco
JoAnn Tillman is the Partner Omnichannel Strategy Lead on Cisco’s Global Partner Marketing team, focused on enhancing the partner experience and the strategy of how we communicate to and engage with our partners. She has spent the last 15 years in the marketing strategy and automation spaces on both the client and consulting side.
Nick Edouard

Nick Edouard

Co-Founder and Chief Product Officer, PathFactory
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Nick Edouard

Co-Founder and Chief Product Officer, PathFactory
Nick Edouard is the co-founder and Chief Product Officer at PathFactory. Nick has a passion for using data and AI to better enable B2B buyers to make better purchase decisions, faster. This passion can be traced back to when Nick began his career as a strategy consultant at Arthur D. Little, where he worked as a member of the Strategy and Corporate Finance Advisory Services team. His work there helped some of the largest telecommunications companies in the world successfully capitalize on a period of enormous technological advancement. Since then, Nick founded and led several high-growth technology companies in Canada, the U.S. and the UK, including Broadreach Networks (acquired by QinetiQ) and Macropolitan (acquired by Arqiva). Before co-founding PathFactory, he was President, North America of Nomad Digital.
Jennifer Wagner

Jennifer Wagner

Sr. Product Marketing Manager, CX Marketing, Oracle
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Jennifer Wagner

Sr. Product Marketing Manager, CX Marketing, Oracle
With an engineering and investment banking background, focused on startups in software and data, Jennifer spent most of her career helping brands to innovate and disrupt global markets. As a member of Oracle’s Global CX Product Marketing team, she leverages her passion for AI & technology to write the messaging that conveys to stakeholders the value of compelling customer experiences and the strategies needed to achieve them. Jennifer currently specializes in solutions used by marketing teams that need to engage and nurture targeted, international audiences through complex customer lifecycles over time, including Oracle CX Marketing product solutions for B2B: Eloqua; DMP; DataFox; Infinity; Maxymizer; Unity.