Case Study: Helzberg and the Power of Science-Infused Merchandise Planning & Optimization

Research continues to show compelling assortments as a key driver of obtaining and retaining customer loyalty. Oracle Retail’s 2020 consumer study found that 53% of global consumers feel that new and exciting products and assortments with personalized offers are essential for continuing to shop with a retailer. Developing compelling and unique assortments through optimized retail planning continues to be the key for retailers to compete in this increasingly complex industry.

Nathan Gray, Helzberg Diamonds, VP of Merchandising, Planning, and Allocation discusses how retail science techniques, like demand transference and store clustering, found in Oracle’s retail planning solutions will enable Helzberg to become a data-driven business and reduce duplication of assortments.

Nathan discusses Helzberg’s quick implementation of Oracle Retail Merchandising Financial Planning and Demand Forecasting project, followed by what’s next on the horizon - assortment planning.