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Unlocking Endless Possibilities with Oracle Customer Experience vol. 1

Live Webinar
21 January, 2021
10:30 AM EET
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Your data strategy will help you take control of your business, accelerate growth and build a data-driven culture.

During the session, we will give some practical tactics on how to design a data strategy that can drive marketing efficiency, deliver personalization at scale, drive commercial value and more importantly build a data driven culture.

Agenda

10:30
Welcome! Laurentiu Uzum. Oracle
10:35
Customer irrationality in the new digital reality. Dr. Ana Iorga, Buyer Brain (RO)
10:45
Adtech Essentials. Adina Zanet, Orange Romania (RO)
10:55
B2B Marketing Automation implementation at Samsung. Lukasz Kosuniak, Grow Consulting (ENG)
11:05
Data: to market more with less. Samuel van Deth, Oracle (ENG)
11:15
Unlocking Endless Possibilities by Mastering Data - Panel Discussion (ENG)
11:30
Closing

Featured speaker

Dr. Ana Iorga

Dr. Ana Iorga

CEO and Chief Neuroscientist at Buyer Brain
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Dr. Ana Iorga

CEO and Chief Neuroscientist at Buyer Brain
Dr. Ana Iorga is a consumer neuroscience and behavioral science expert with a deep abiding passion for understanding human behavior. She spent over a decade helping companies improve their customer engagement and loyalty strategies, across industries like Consumer Goods, Retail, Finance and Automotive.
Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience and a double MBA degree in Marketing & Finance. She founded Buyer Brain, a consumer neuroscience company that focuses on delivering non-conscious insights to drive customer engagement & loyalty. She serves on the editorial board of several academic and professional magazines, like NMSBA’s Insights Magazine and Frontiers in Neuroergonomics and is co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in consumer neuroscience.
Adina Zanet

Adina Zanet

Digital Integration Lead at Orange Romania
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Adina Zanet

Digital Integration Lead at Orange Romania

Lukasz Kosuniak

Lukasz Kosuniak

Digital Marketing Expert at Grow Consulting Poland
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Lukasz Kosuniak

Digital Marketing Expert at Grow Consulting Poland
Samuel van Deth

Samuel van Deth

Data & Marketing Strategy Lead at Oracle EMEA
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Samuel van Deth

Data & Marketing Strategy Lead at Oracle EMEA

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