Unlocking Endless Possibilities with Oracle Customer Experience vol. 1
Agenda
Featured speaker
Dr. Ana Iorga
CEO and Chief Neuroscientist at Buyer Brain
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Dr. Ana Iorga
CEO and Chief Neuroscientist at Buyer Brain
Dr. Ana Iorga is a consumer neuroscience and behavioral science expert with a deep abiding passion for understanding human behavior. She spent over a decade helping companies improve their customer engagement and loyalty strategies, across industries like Consumer Goods, Retail, Finance and Automotive.
Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience and a double MBA degree in Marketing & Finance. She founded Buyer Brain, a consumer neuroscience company that focuses on delivering non-conscious insights to drive customer engagement & loyalty. She serves on the editorial board of several academic and professional magazines, like NMSBA’s Insights Magazine and Frontiers in Neuroergonomics and is co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in consumer neuroscience.
Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience and a double MBA degree in Marketing & Finance. She founded Buyer Brain, a consumer neuroscience company that focuses on delivering non-conscious insights to drive customer engagement & loyalty. She serves on the editorial board of several academic and professional magazines, like NMSBA’s Insights Magazine and Frontiers in Neuroergonomics and is co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in consumer neuroscience.
Adina Zanet
Digital Integration Lead at Orange Romania
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Adina Zanet
Digital Integration Lead at Orange Romania
Oracle is committed to promoting a corporate culture that is centered on integrity, accountability and ethical business conduct. Please click here for important ethics information regarding this activity.
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