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StreamScam Exposed: How Moat Uncovered CTV’s Largest Ad-Fraud Scheme

Live Webinar
January 21, 2021
2:00 - 2:30 p.m. ET
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Where advertising dollars go, criminals will follow

Advertising spending in the connected TV (CTV) space is growing dramatically as consumer behavior shifts from traditional linear broadcasts to multi-device and on-demand viewing. Recently Moat discovered “StreamScam,” the largest CTV ad-fraud operation involving 28.8 million US valid household IP addresses, and approximately 3,600 apps and 3,400 unique CTV device models.

In this 30 minute webinar, Sam Mansour, Principal Product Manager, Moat Analytics, takes you through Server-Side Ad Insertion (SSAI) ad-fraud schemes and how SSAI servers are used to spoof users, devices, and apps. Sam will also discuss the road to StreamScam’s discovery while focusing on:

  • The current state of the CTV industry
  • New ways to measure invalid traffic (IVT) within CTV
  • How to solve the SSAI challenge

Featured speaker

Sam Mansour

Sam Mansour

Principal Product Manager for Moat Analytics

Sam Mansour is Principal Product Manager for Moat Analytics. Moat provides an ad verification platform for brands, agencies, publishers and technology platforms to measure and optimize their advertising. With a history of developing cutting edge ad products for both the advertiser and publisher sides of the ecosystem, Sam is well versed in the tools and technologies of the trade. He applies his experience to his focus on General and Sophisticated Invalid Traffic (IVT) detection at Moat.