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Modular Email Architecture:
The Next Generation Email Template with Oracle

Live Webinar
January 21, 2021
1:00 p.m. EST
Modular Email Architecture: The Next Generation Email Template with Oracle

Are you still building emails the old way?

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements.

In this webinar, we’ll explain:

  • How modular email architecture differs from traditional email templates
  • The benefits of having a modular email architecture
  • The popularity and adoption rate of this way of creating emails
  • What’s involved in building a modular email architecture
  • How Oracle CX Marketing Consulting and our clients use modular email architecture

You’ll leave this webinar with a clear understanding of how modular email architecture can speed up your email production, improve your testing, increase your use of personalization, and more.

Featured Oracle Speakers

Chad White

Chad White

Head of Research
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Chad White

Head of Research
Chad S. White (chad.white@oracle.com) is the Head of Research for Oracle Marketing Cloud Consulting and the author of Email Marketing Rules and more than 3,000 posts about email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. Follow him on Twitter @chadswhite.
Jason Witt

Jason Witt

Senior Director for Consulting Creative Services
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Jason Witt

Senior Director for Consulting Creative Services
Jason Witt is a Senior Director for Oracle CX Marketing Consulting’s Creative Services practice. He has over 15 years of digital creative experience helping clients deliver engaging brand stories. For the past 7 years, Jason has focused on creating highly personalized experiences through email marketing, leading teams that produce award-winning creative work.
Nick Cantu

Nick Cantu

Senior Art Director for Consulting Creative Services
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Nick Cantu

Senior Art Director for Consulting Creative Services
Nick Cantu is a Senior Art Director for Oracle CX Marketing Consulting’s Creative Services practice. He has over 13 years of creative consulting experience, with the past 8 years dedicated to data-driven email marketing. His approach focuses on the end-user, building relevant and engaging messages that drive results.