Everyone loves great customer service experiences. The secret to unlocking those truly differentiated customer service experiences are the atoms that make all this work: data.
However, data is often overlooked when looking at customer service strategy despite how often broken service processes are caused by challenges with data.
Luckily new technological approaches and disciplines are surfacing in the market and are being coupled with customer service solutions to help organizations solve this.
During this session, we will discuss:
- The vital role data plays in creating great experiences and how easily things can go wrong
- Where companies get stuck and how to overcome these challenges
- How to leverage new approaches and mindsets to build service excellence