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How you can build a customer-centric culture

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Join us to hear how you can build a customer-centric culture

Achieving a customer experience that drives growth for brands is not just a matter of technology, it also requires a mindset that permeates throughout the organisation. This webinar will examine the key characteristics of customer-centric organisations, how these values are communicated through the business and driven by its leadership, and what skills are required among staff across functions to constantly improve CX and realise its potential. We'll also address best practice in how to achieve these things while teams work remotely.

Featured speaker

Heidi Eisenstein

Heidi Eisenstein

Vice President of Global Field Marketing, Advertising & Customer Experience at Oracle
Heidi has more than a decade of experience driving B2B marketing strategy and execution and leading high-performance teams. She spent the last 6 years at Adobe in several leadership positions supporting the Digital Experience business. Most recently she led Enterprise Field Marketing for the Americas, and before that she headed up global marketing for the Adobe + Microsoft partnership. Prior to Adobe, Heidi held positions at Microsoft in product and integrated marketing. Heidi resides in Washington state with her family.

Featured speaker

Ali Jones

Ali Jones

Customer Director at Co-op
Ali Jones has been the Customer Director at the Co-op since January 2018. She is a member of both the Food Exec and the Chief Member and CustomerLeadership team. This allows her to develop customer and member plans that support the Food strategy and potentialise the One Coop Customer and Member Proposition. Her role encompasses Customer Propositions, Customer Communications, Events and Partnerships, Store Innovation & Format, Trade Planning & Value and Ecommerce. Prior to joining the Co-op, Ali has wide-ranging experience in Customer roles from retailers such as Next, Debenhams, Arcadia, Marks & Spencer

Featured speaker

Russell Parsons

Russell Parsons

Editor in chief at Marketing Week
Russell is the award-winning editor of the UK’s most prominent marketing title. He is responsible for leading Marketing Week’s content strategy across several platforms. Russell is also a trusted authority on marketing issues, delivering keynote speeches and hosting and appearing on panels at industry events. He first joined Marketing Week as a reporter in 2009.