Join us on March 23rd, 2021 to hear what “Oracle and friends” think about the Experience Economy, how data plays a dramatic role in understanding customers and how big enterprise organizations transformed their business in order to innovate and deliver.

History has shown us that time and again, innovation is synonymous with revenue.

The question is “what” or “who” is at the origin of innovation?

The answer in the digital world is Data. What does data have to do with innovation? In a word, everything.

For today’s customers the experience they have with brands outweighs the actual usage or consumption of products and services, particularly if you honor the customer's most scarce and treasured resource: time! When you make interacting with your brand seamless, customers will latch on and guide you where you need to innovate. Customers are the true originators of innovation. Listen to your customers at every step and they will drive you to innovation—and synonymously, revenue.

Succeeding in the Experience Economy is about discovering, engaging, consuming, and serving at the highest level—with data at the center. With a large enough data set that merges customers’ digital footprints with contextual third-party data, algorithms can start to read customers’ intent signals and find patterns to best anticipate their needs and allow organizations to engage with them at the right time, with the right content through the right channel.