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With the evolution of cookie targeting, the digital industry is facing a transition period that will affect almost every aspect of advertising. Moving beyond cookies and universal identifiers has created a lot of questions around the future. As you plan for the unknown, the industry is paving the way for new approaches aimed at helping you continue to reach the people you care about. In this panel, get a fresh perspective around the future of identity and how to use a true portfolio approach to solving targeting challenges.

Join executives from Oracle Advertising, Reckitt, and Pinterest as they discuss:

• How consumer targeting is evolving and what that means for advertisers
• When and how to prepare for the identity constrained future
• New Frontiers - The Identity solutions that are on the horizon

About Candid Conversations: The Future of Ad Tech
Ad tech is a fast-paced business in the midst of innovation, technological shifts, and refined approaches that place the consumer experience at the forefront. To address these industry realities and facilitate a forum to uplift and inform all ad tech space participants, we’re introducing a brand new virtual series.

Candid Conversations: The Future of AdTech will feature various industry leaders as they discuss and confront hot topics, share their experiences on the front lines, and give valuable insight into learnings from failures and success tactics.