Oracle Consulting’s Guide to Effective Testing Across Marketing Channels
Featured Oracle Speakers
Jennifer Lancaster Dana
Vice President, Oracle Marketing Consulting
Close
Jennifer Lancaster Dana
Vice President, Oracle Marketing Consulting
Jennifer Lancaster Dana has 25 years of experience in digital, loyalty and customer marketing; with a focus on client management and strategy; achieving a 95% + high client satisfaction rating. Jennifer’s consulting philosophy is to live by your client’s objectives, enable their success and communicate effectively. She has worked across all verticals and has had the pleasure of working with clients such as AT&T, Macy’s, Hewlett Packard, Sephora, Marriott, REI, Intuit, + many more.
Chad White
Head of Research, Oracle Marketing Consulting
Close
Chad White
Head of Research, Oracle Marketing Consulting
Chad S. White (chad.white@oracle.com) is the Head of Research for Oracle Marketing Cloud Consulting and the author of Email Marketing Rules and more than 3,000 posts about email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. Follow him on Twitter @chadswhite.
JT Capps
Director of Analytic & Strategic Services, Oracle Marketing Consulting
Close
JT Capps
Director of Analytic & Strategic Services, Oracle Marketing Consulting
JT serves as Director, Strategic Consulting & Analytics at Oracle where he helps marketers leverage the full power of the Oracle Marketing Cloud to drive superior marketing results through cross-channel strategy, integration, execution and advanced analytics.
Chris De Marinis
Senior Consultant, Oracle Maxymiser
Close
Chris De Marinis
Senior Consultant, Oracle Maxymiser
Chris helps clients harness the power of Oracle Maxymiser to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions.