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Oracle Consulting’s Guide to Effective Testing Across Marketing Channels

Live Webinar
March 30, 2021
1:00 PM ET | 10:00 AM PT
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Proven Ways to Up Level Your Testing Program

Consumer behaviors, desires, and needs are changing faster than ever. Simply watching your analytics and listening to your customer service feedback isn’t enough, if it ever was. To stay aligned with your customers across all of your digital channels, having a robust testing program in place is critical.


In this webinar, we’ll explain:

• The benefits of testing and how to overcome barriers
• How to use different testing approaches
• How to create a solid test plan to ensure the results are meaningful
• Ways to think about and approach testing
• How to do split, multivariate, holdout, and other types of tests

We will end the session by sharing some real-life results from some of the tests that our clients have run. Join us to up level your testing program.

Featured Oracle Speakers

Jennifer Lancaster Dana

Jennifer Lancaster Dana

Vice President, Oracle Marketing Consulting
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Jennifer Lancaster Dana

Vice President, Oracle Marketing Consulting
Jennifer Lancaster Dana has 25 years of experience in digital, loyalty and customer marketing; with a focus on client management and strategy; achieving a 95% + high client satisfaction rating. Jennifer’s consulting philosophy is to live by your client’s objectives, enable their success and communicate effectively. She has worked across all verticals and has had the pleasure of working with clients such as AT&T, Macy’s, Hewlett Packard, Sephora, Marriott, REI, Intuit, + many more.
Chad White

Chad White

Head of Research, Oracle Marketing Consulting
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Chad White

Head of Research, Oracle Marketing Consulting
Chad S. White (chad.white@oracle.com) is the Head of Research for Oracle Marketing Cloud Consulting and the author of Email Marketing Rules and more than 3,000 posts about email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. Follow him on Twitter @chadswhite.
JT Capps

JT Capps

Director of Analytic & Strategic Services, Oracle Marketing Consulting
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JT Capps

Director of Analytic & Strategic Services, Oracle Marketing Consulting
JT serves as Director, Strategic Consulting & Analytics at Oracle where he helps marketers leverage the full power of the Oracle Marketing Cloud to drive superior marketing results through cross-channel strategy, integration, execution and advanced analytics.
Chris De Marinis

Chris De Marinis

Senior Consultant, Oracle Maxymiser
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Chris De Marinis

Senior Consultant, Oracle Maxymiser
Chris helps clients harness the power of Oracle Maxymiser to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions.