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Oracle CX: Executive Network Open Discussion

Live Webinar
Thursday 20th May, 2021
09.00 AM BST
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'Friction/Reward: Be Your Customer’s First Choice'

Join our guest speaker and author, Richard Hammond.

Noise or truth? What we don’t know hurts us.

Retailers are addicted to feedback-based customer analytics; this approach is the best we had but it is fundamentally flawed. Richard will introduce an alternative in the shape of the Friction versus Reward metric. An approach that is easily applied and that offers a more accurate route to understand customer truth.

Whatever your business, product or service, Richard will describe how to gain valuable insights from his book ‘Friction/Reward: Be Your Customer’s First Choice’.

Join us for an open and interactive discussion with Richard, and share your questions and thoughts with the group.

Agenda

9:00 AM
Network: Meet & Greet the group, led by Oracle Host, Tom Bird
9.10 AM
Learn: Richard Hammond talks us through the power of Friction & Reward
Q&A + Open Discussion
Inspire: Ask your Questions and Share your Thoughts with the group
10.00 AM
Open discussion comes to an end

Featured speaker

Richard Hammond

Richard Hammond

Guest Speaker. CEO and Co-Founder at Uncrowd
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Richard Hammond

Guest Speaker. CEO and Co-Founder at Uncrowd
Richard Hammond is proud to have been in retail for over 35 years and is an accomplished speaker, consultant and best-selling author of “Smart Retail” and his recent breakthrough work “Friction/Reward”. Currently Richard is CEO and co-founder at Uncrowd; winners of Microsoft Start-up Partner of the Year Award 2020 who are the world experts in Friction vs Reward, a ground-breaking new customer analytics approach for retailers.
Tom Bird

Tom Bird

Oracle Host. EMEA CX Business Development & Srategy Snr Director
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Tom Bird

Oracle Host. EMEA CX Business Development & Srategy Snr Director

Oracle is committed to promoting a corporate culture that is centered on integrity, accountability and ethical business conduct. Please click here for important ethics information regarding this activity.

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