If Customer Loyalty is a Myth, What Should You Focus On Instead?
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If Customer Loyalty is a Myth, What Should You Focus On Instead?

If Customer Loyalty is a Myth, What Should You Focus On Instead?

Read this provocative report by consumer psychologist Philip Graves and discover:

  • Why striving to boost loyalty isn't worth your time
  • The feelings really driving your customers
  • Which metrics are the most meaningful
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