Utilities Consumer Trends Report: Contribute to a better planet

Consumers Want to Combat Climate Change...

But they need your advice on where to start.

A growing number of utilities have set ambitious net-zero carbon emission goals. Influencing customers to act — on a scale we’ve never seen — will be critical to achieving those targets.

The trouble is, 63% of people surveyed have never even heard the word ‘decarbonization’ or are only vaguely familiar with it. Another 76% have no or only a slim idea of where their carbon emissions come from. But they are anxious to learn more. Over half (52%) of respondents said fighting climate change is personally important, and 45% want to reduce their carbon footprint.

The good news? The research shows that many people recognize the challenge and are looking for advice from their utility to make meaningful changes. It’s our job as an industry to make it obvious and easy for them to do so. Download the report to learn what consumers are thinking and how you can use the best technology to influence customer behavior at scale.

The results were part of an Oracle Utilities global study conducted by Untold Insights in February 2021. The survey polled 2,584 consumers in the United States, United Kingdom, Canada, France, and Spain to understand their thoughts on climate change and desire to help.

Link to report