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Be Prepared. Navigating the Future of Audience Activation


Industry heavyweights from Oracle Advertising, Reckitt, and Pinterest discuss how to navigate the future of digital activation and how to be prepared for this new frontier.

The digital industry is facing a transition period that will affect almost every aspect of advertising. As cookie targeting evolves, new questions around the unknown arise. However, the industry is paving the way for new approaches that will enable you to continue to reach the people you care about most.

• Tim Carr, Head of Activation Product Marketing, Oracle Advertising
• Anna Humphreys, Senior Audience Manager, Reckitt
• Kim Dolan, Manager, Pinterest – Partnerships, Pinterest