- Oracle Data Cloud and GroupM as we discuss the state of brand safety and brand suitability against the backdrop of 2020. While the concept of “context” in digital isn’t new, the technology that underpins these solutions has undergone tremendous change and evolution recently. Don’t miss the chance to understand the latest developments and nuances of contextual intelligence, along with best practices for a custom brand suitability strategy.
- Identify the current behaviors that will shape the customer experience in the next normal, and learn which behaviors are here to stay.
- Strengthen the partnership with Marketing to invest in the right customer experience strategies to cement competitive advantages now and in the future.
- Determine which digital strategies and technologies can help finance better anticipate customer sentiment and predict customer value.
Industry heavyweights from Oracle Advertising, Reckitt, and Pinterest discuss how to navigate the future of digital activation and how to be prepared for this new frontier.
The digital industry is facing a transition period that will affect almost every aspect of advertising. As cookie targeting evolves, new questions around the unknown arise. However, the industry is paving the way for new approaches that will enable you to continue to reach the people you care about most.
Panelists:
• Tim Carr, Head of Activation Product Marketing, Oracle Advertising
• Anna Humphreys, Senior Audience Manager, Reckitt
• Kim Dolan, Manager, Pinterest – Partnerships, Pinterest
