Millennials and mobility: how businesses can tap into the app generation
Welcome
Survey Report
Millennials and mobility: how businesses can tap into the app generation
Millennials and mobility: how businesses can tap into the app generation
85% of people aged 18 to 34 own a smartphone:
  • How and why millennials use apps across their connected devices?
  • Which factors will stop them from using a mobile apps and how poor mobile apps affect a brand?
  • What are the top 5 tips to attract and retain millennial customers through an engaging mobile experience?
Get Started
Some Report Findings

  • After a poor mobile experience with a company, 54% would be less likely to use any of its other products or services.

  • 71% like the ability to manage billing for services, and 65% like being able to flag issues or complaints to a business via a mobile app.
  • 55% find location-based services enhance their mobile experience with a particular brand.

  • 34% rate their work apps as absolute must-haves and are willing to pay for, and 41% declare the same for security apps.