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, enjoy "Millennials and mobility: how businesses can tap into the app generation"
An engaging and personalized mobile experience has become the new weapon in the battle to attract and retain millennial customers. Businesses that cannot add value for customers with a relevant mobile experience have little chance of coming out on top.

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IDC Research - Platform as a Service: Empowering Digital Transformation
With the rapid growth of mobile devices, speed to market is important for businesses competing for customers with dynamically changing needs. The ability to quickly change internal processes to match dynamic environments can be a differentiating factor for successful businesses. The platform-as-a- service (PaaS) market is flourishing because it helps businesses accelerate adaptation and innovation.

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