MARKETING TECH - THE TRAIN CONTINUES TO PICK UP SPEED
Marketing Tech in Zeiten der Covid 19/Corona - Pandemie
Dimensionen: 1. Marketpotenzial-Modell - wo wird investiert? 2. Marketing Tech-Startegie und -Umsetztung 3. Marketing Tech-Cluster: "Leader", "Follower" oder "Stuck in the Middle" 4. Data-Readiness und Customer Data Platform
It has been known for some time that Covid-19 has acted like a "fire accelerator" for digitalisation in marketing.
Two other causes for the rapid development of marketing tech are the ePrivacy regulation and the end or blocking of third-party cookies.
How we need to react to these factors with our marketing strategy, and what exactly this means for marketing technology, is shown in the current benchmark study, Marketing technology and strategy, by Marketing Tech Monitor, which was created in cooperation with Oracle.
This is the third largest German company study and was conducted with more than 1,000 corporate decision-makers. The report provides food for thought and tips on topics including strategy, target images, control instruments (KPI frameworks), data use and project organisation.
If you have ever asked yourself the following questions, this study will help you find the answers:
What do I need to look out for in a customer data platform?
Ways out of the "Cookie-Geddon", how do I solve this without third party cookies?
How do I proceed with a data strategy?
What criteria is important when choosing a CRM tool?
How do I get more out of the CRM system that I have implemented already?
