How to capture micro-moments and align them to your business objectives with Oracle Responsys

Understanding and responding to your customers’ needs and purchasing preferences has become more complex due to increased digital behaviour across multiple channels, and yet it is fundamental to business success. You need to capitalize on the micro-moments your customers’ have to increase engagement and ROI.

Join the latest customer User Forum; the first in a short series, as we guide you through how Responsys can help you to align each customers’ intent-rich micro-moments with your business goals and objectives and provide the tools you need to use your customer intent signals to drive greater demand.

By attending this session you will learn:

• The value of micro-moments in a plan aligned to your business goals
• The impact of supporting your micro-moments with meaningful KPIs
• How to break down your business goals into focused, actionable customer journeys
• How other customers are putting micro-moments into practice
• Insights into the future roadmap for Oracle Responsys

The series will explore the synergy between customer intent and your marketing strategy, identify your key performance indicators and measures of success, define and map a tactical approach to the customer journey, and consider a wider cross-channel methodology to take full advantage of your digital marketing platforms.