Businesses are diving into the social space at a dizzying pace. The allure of success in social has accelerated its adoption into traditional business processes. With an average of 178 social accounts per enterprise, the proliferation of disparate properties, accounts, and customer interactions can spread across an organization like a plague. Read Delivering on the Promise of the Social Business and learn exactly how to evolve across an increasingly dynamic and competitive landscape.
This ebook was authored by Charlene Li and Jessica Groopman at Altimeter Group, on behalf of Oracle along with their pictures.