Webcast: Attack of the Customers -
The rise of the Empowered Consumer
Watch Paul Gillin, author of “Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim,” and Oracle Social Cloud Vice President Erika Brookes, talk about the rise of the empowered consumer.
Whitepaper: The Socially Enabled Enterprise
Sharing the results of our new executive study, which explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises. Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 Marketing and IT executives to understand how companies are leveraging social technologies and practices throughout their organizations.