Oracle logo

Brand safety, suitability, and responsible media: A guide for advertisers


Protect your brand's reputation while improving media campaign performance

Learn how these three principles—brand safety, suitability, and responsible media—fortify one another to build true advertising confidence. By taking an integrated approach to brand safety, you can amplify your brand's values and, ultimately, connect with customers more effectively.

Download this guide to learn how to:

  • Strengthen ad campaigns by combining brand safety with brand suitability
  • Protect your brand from disinformation sites with responsible media best practices
  • Use brand safety from pre-bid targeting to post-bid blocking to campaign measurement