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With the importance of contextual intelligence only increasing in relevance, so is the need to measure it. Join Jay Pinho, Product Lead for Brand Safety at Oracle Advertising and The Telegraph as they dive into the next frontier of measurement, the metrics that matter the most, and how even in the wake of industry change, granular and customizable data is still at your fingertips. How you use it is up to you.

Register for this on-demand webinar to learn:

• The new table stakes in context and brand safety: customization, transparency, new standards, expanded brand suitability
• How an effective measurement strategy starts with looking for context, or the meaning of a page, not keywords
  
• Ways to move beyond a defensive position with brand safety to positive alignment with content that enhances your brand
  
• How Moat context and brand safety technology has positively impacted The Telegraph’s bottom line