Despite being underused, contextual targeting is taking center stage as marketers reassess their media targeting in the era of cookie deprecation, privacy expectations, and increased media channels. If you haven’t started thinking about how you’d leverage Contextual Intelligence for your campaign, you should.
Join executives from Oracle Advertising, Winterberry Group, and Omnicom Media Group as they discuss:
- Understand how the landscape and contextual targeting is evolving and how three key steps in 2022 can level up your targeting strategy
- Learn how to leverage the key components of audience targeting to inform your contextual targeting
- Use contextual targeting to inform brand suitability as part of your brand safety approach