The Future of B2B Marketing

Oracle Webinar: How B2B marketers can prepare for a B2C future

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Seismic shifts are happening in B2B Marketing

B2B marketers have turned to digital channels to keep up with customers. As a result, the lines of B2B and B2C have blurred.

One critical change is the growing similarities between business buyers and consumers. Millennials and late-stage Generation X, the consumer generation, who now have the buying power at major B2B organizations, are expecting more out of the technologies they are investing in – more digital, more personalization, more mobile, etc. Marketers are challenged more than ever before to deliver upon these expectations and ensure data is available and accessible, platforms are usable and scalable, and systems are seamless and integrated.

No company understands this better than Paciolan, which sells its solutions to fast-paced entertainment organizations that sell directly to consumers.

Join us for this 45-minute webinar where Paciolan’s Director of Marketing Automation and CRM, Kyle Murphy, chats with us about the evolution of how B2B marketers can better reach, engage and convert their audiences.

Attendees will learn:

- About new research on all-to-all marketing and how to implement it efficiently

- Insights on the new BETA buyer and how to change your marketing to reach them

- How cross-channel personalization is critical to getting and keeping your audiences' attention