Brand Safety Strategy: How to Build & Protect Your Reputation

Live Webinar

April 13, 2022

11:00 a.m. ET / 8:00 a.m. PT

According to Forrester, 60% of online adult respondents based in the US consider brand reputation, brand values, or environmental, social, and governance (ESG) as some of the "most important" factors when making a purchase.¹

Watch this webinar with Oracle Advertising and a guest speaker from Forrester to learn about the future of brand reputation for brands and agencies. Discover how to build a proactive brand safety strategy that amplifies your brand values and helps you better connect with customers while protecting your brand image. And hear the results of the commissioned Forrester Consulting Total Economic Impact™ study conducted on behalf of Oracle discussing the financial impact these strategies can have on an organization.

Register for this webinar to learn about:

Key trends in maintaining and enhancing brand reputation
How customers view responsible media and ways to proactively amplify brand values
Best practices used by leading brands and agencies for developing an effective brand safety strategy
Financial implications associated with brand safety through Forrester's TEI analysis

¹Source: “The Data Digest: Over Half Of US Online Adults Consider Brand Impact When Making A Purchase”