Eloqua User Forum
Episode 2: How to execute personalised campaigns that react to your customers interactions
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Learn how to create engaging customer journeys and highly personalised campaigns in Oracle Eloqua

Customers love a personalised touch. They expect you to know the channels they prefer and the type of content and offers that’d interest them. If you don’t give them what they want, they’ll choose a competitor that does.

Join us at the second of our three-part user forum series about making the most of every customer interaction with Oracle Eloqua. Get expert insights into how to personalise your campaigns and improve results.

You’ll learn valuable tips on how to:

  • Collect and connect data to gain a stronger, more complete understanding of your customers
  • Understand how engagement works across different channels and CTAs (from ad to web, email to landing page, etc.)
  • Set your campaigns up for success with proper planning, execution, and optimization based on data and previous results
Want a refresher from our first session? View the on-demand recording to understand the key benefits of creating a micro-moment strategy. On-Demand Webinar available here.
Oracle ISV Webinars series
Agenda
1:00 p.m.
Welcome
1:05 p.m.
Episode 1 recap: How to capture micro-moments and align them to your business objectives with Oracle Eloqua
Introduction to today's episode: How to collect data and execute customer 
experiences to drive engagement
1:15 p.m.
How customers are collecting data to drive engagement (with guest speakers)
1:30 p.m.
Eloqua capabilities to collect data and execute customer experiences to drive engagement
1:50 p.m.
Wrap Up
Featured speakers
Katharina Stavrou
Customer Engagement Specialist 
Philips
Richard Harris
Director, CX Consulting
Oracle Marketing
Michael Harris
Principal Consultant
Oracle Marketing
Karen White
Sr. Implementation Consultant
Oracle Marketing
Oracle is committed to promoting a corporate culture that is centered on integrity, accountability and ethical business conduct.
Please click here for important ethics information regarding this event.
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