Oracle Responsys User Forum: 
Episode 2: How to execute personalised campaigns that react to your customers interactions
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Create engaging customer journeys and highly personalised campaigns in Oracle Responsys

Customers love a personalised touch. They expect you to know the channels they prefer and the type of content and offers that’d interest them. If you don’t give them what they want, they’ll choose a competitor that does.

Join us to learn how to make the most of every customer interaction with Oracle Responsys. Get expert insights into how to personalise your campaigns and improve results.

You’ll learn valuable tips on how to:

  • Collect and connect data to gain a stronger, more complete understanding of your customers
  • Understand how engagement works across different channels and CTAs (from ad to web, email to landing page, etc.)
  • Set your campaigns up for success with proper planning, execution, and optimization based on data and previous results
Want a refresher from our first session? View the on-demand recording to understand the key benefits of creating a micro-moment strategy. On-Demand Webinar available here.
Oracle ISV Webinars series
Agenda
1:00 p.m.
Welcome
1:05 p.m.
How to capture micro-moments and align them to your business objectives
1:15 p.m.
How to collect data and execute customer experiences to drive engagement
1:30 p.m.
Responsys capabilities to collect data and execute customer experiences to drive engagement
1:50 p.m.
Wrap Up
Featured speakers
Marc Schweid
Product Management
Oracle Marketing
Camila Chumacerio Arcaya
CX Marketing Consultant
Oracle Marketing
Phoenix Hy
Principal Consultant
Oracle Marketing
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