Redefine best in the midmarket

Redefine best in the midmarket

Redefine best: digital maturity in fast growing businesses

An Oracle mid-market webinar with IDC

Mid-size businesses are going through one of the most challenging and dynamic times in recent history. With the pandemic’s disproportionate impact on small and medium businesses (SMBs), investments in digital technologies have helped organizations pivot rapidly and adjust to the new realities.

Although digital maturity will continue to be a critical differentiator in the post pandemic era, IDC predicts that at least 20% of SMBs that survived COVID-19 will cease operations by 2025 as they cannot pivot fast enough to digitize their operations to meet customer demand. For today’s digitally determined SMBs, applications, artificial intelligence, and cloud form their building blocks.

To ensure business continuity and future survival, SMBs must focus on digitalizing manual processes and modernizing applications and digital infrastructure. Core process automation with investments in cloud business suites and core business applications such as ERP, SCM, finance, and HR; improving financial visibility and business planning; and streamlining core operations are all critical factors for SMBs to thrive in the next normal.

In this digital event, IDC and Oracle examine how ciritical it is for mid-size businesses to become 'digitally determined' and highlight the aspects that differentiate digital leaders. Experts will focus on how midmarket players can thrive in the new world by creating tech-enhanced customer experiences, building a secure and agile distributed technology backbone, and forging dynamic partnerships by playing in industry ecosystems.

Join our expert panel, with customers and IDC:

Luisella Giani

Head of Industry Strategy & Transformation EMEA,

Oracle

Luisella Giani, Head of EMEA Industry Transformation at Oracle, has over 15 years of international experience leading digital strategy, operations, and product development. Following a degree in Artificial Intelligence, she started her career with iconic brands of the digital age, such as Skype, Netlog, and Lycos.

More recently she has been helping global businesses, such as Yellow Pages, Goodyear-Dunlop, and DuPont Coating, with their digital transformations. Her role at Oracle is to help companies continuously innovate define, create and realize new digital experiences.

Ranjit Rajan

Vice President, Research (META), IDC

Ranjit Rajan oversees the management of all IDC research programs in the Middle East, Turkey and Africa region. In this role, he leads the business growth and delivery of market trackers, spending guides, and subscription services, and supports custom engagements in these technology areas.

Mohamad Chaar

Supply Chain Director, Al Maha

Graduated Master in Entrepreneurship & e-Commerce (Saint Joseph University); Thesis: e-procurement (2006)

Speaker at Food Logistics Middle East – “Supply Chain Pills” at Dubai World Trade Center (2012)

Consolidated experience of 17 years in supply chain management in FMCG and F&B sectors in the gulf region & Iraq.

From 2015 at Al Maha, distributor of Nestle, Colgate, SCJohnson, Kimberly-Clark, Vatika and other multinational & own brands, where Mohamad Chaar revamped the supply chain into a strategic journey.

During this period, he implemented Oracle fusion cloud ERP: Procure 2 Pay, Order Management, Central Planning, enabling the evolution of a digital transformation in warehousing model towards going live in Oracle WMS for the first time in Iraq/Erbil.

Jebin George

Senior Program Manager - Customer Insights and Analysis, IDC MEA

Jebin is responsible for managing IDC Spending Guide products and the Insights research practice for the Middle East and Africa (MEA) region. Jebin and his team work closely with technology and country analysts to understand industry-specific digital transformation trends and provide advice to technology suppliers and end users.

Jebin is actively involved in custom consulting projects and speaks at technology industry events. In Jebin’s decade at IDC, he has been instrumental in developing the Spending Guide product range and the Government Insights and Smart Cities research units for the MEA region. Prior to IDC, Jebin worked as a research analyst with SunTec Business Solutions.

He earned a bachelor's degree in computer science engineering from Madras University and a postgraduate degree in operations and marketing management from SCMS Cochin School of Business.

In partnership with:

Together we can make a difference

Oracle is partnering with Forest Nation to continue fighting deforestation and empower the next generation.

For every participant who completes the poll, Oracle will be planting 10 trees in partnership with Forest Nation. The trees will be planted in the forests of Tanzania creating sustainable livelihoods for local farming, empowering local youth, and bringing benefits to our planet.

Oracle is committed to promoting a corporate culture that is centered on integrity, accountability and ethical business conduct.
Please click here for important ethics information regarding this event.

Call

Chat

Do not edit

Follow

Do not edit

Share

Do not edit