Oracle logo

In-game advertising: Helping brands navigate new virtual environments

Live Webinar
June 8, 2022
11:00 a.m. ET / 8:00 a.m. PT
In-game advertising: Helping brands navigate new virtual environments

The global in-game advertising market is projected to reach $18.41 billion by 2027, with 93% of media buyers intending to run in-game advertising by 2025. But how does the industry need to evolve to get there?

Like most emerging and growing mediums, in-game publishers and platforms offer infinite opportunities for in-game advertising. However, there is still a level of apprehension on the brand and agency side to spend in these virtual environments. Join industry leaders from Oracle, Xaxis, Anzu, and PepsiCo as we discuss what brands need to know about in-game advertising and how others are approaching it.

Watch the webinar on-demand to learn about:
    • The current state of in-game advertising: blockers, creativity, and measurement
    • Trends among heavily involved brands that are succeeding with in-game
    • Why some brands are hesitant to pursue in-game, and how that could change
    • Tips on how to run a winning in-game advertising campaign

      Featured Speakers

      Janelle De Rivera

      Janelle De Rivera

      Director, Product Management, Oracle
      Close

      Janelle De Rivera

      Director, Product Management, Oracle
      Julia Rast

      Julia Rast

      Director, Global Solutions & Innovation, Xaxis
      Close

      Julia Rast

      Senior Manager, Global Solutions & Innovation, Xaxis
      Chris Blight

      Chris Blight

      VP Demand, Anzu
      Close

      Chris Blight

      VP Demand, Anzu
      Fiona Benmayor

      Fiona Benmayor

      Associate Manager of Media Innovation & Partnerships, PepsiCo
      Close

      Fiona Benmayor

      Associate Manager of Media Innovation & Partnerships, Pepsi