In-game advertising: Helping brands navigate new virtual environments

Live Webinar

June 8, 2022

11:00 a.m. ET / 8:00 a.m. PT

The global in-game advertising market is projected to reach $18.41 billion by 2027, with 93% of media buyers intending to run in-game advertising by 2025. But how does the industry need to evolve to get there?

Like most emerging and growing mediums, in-game publishers and platforms offer infinite opportunities for in-game advertising. However, there is still a level of apprehension on the brand and agency side to spend in these virtual environments. Join industry leaders from Oracle, Xaxis, Anzu, and PepsiCo as we discuss what brands need to know about in-game advertising and how others are approaching it.

Watch the webinar on-demand to learn about:

The current state of in-game advertising: blockers, creativity, and measurement
Trends among heavily involved brands that are succeeding with in-game
Why some brands are hesitant to pursue in-game, and how that could change
Tips on how to run a winning in-game advertising campaign

Featured Speakers