Oracle Webinar: Mobile marketing - Leveraging the latest trends
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Online and mobile channels are dominating in consumer journeys as shoppers rely less on in-store browsing. Marketers are looking to new automation innovations to help simplify, yet personalize, how to grab their shopper’s attention with offers they care about at critical moments.   

With 75% [1] of consumers shopping online more than last year and 57% starting their shopping journeys on their phones, it’s more important than ever to brush up your cross-channel strategies. 

Watch this 45-minute webinar where Sarah Prybilla, Director, Segmentation and Marketing Operations at Fingerhut and Oracle Marketing Consulting’s Clint Kaiser discuss how they are increasing engagement and conversion using mobile marketing to reach their customers.

You’ll learn:
  • how to expand your reach by adding SMS and Push to your strategy
  • the tools you need to personalize messaging with segmentation across these channels
  • how to build engagement and loyalty with a thoughtful channel mix
[1] Sources: Senderium, Attentive and eMarketer, 2021
Featured Speakers
Sarah Prybilla
Director
Segmentation and
Marketing Operations
Fingerhut
Clint Kaiser
Head of Strategy
& Analytics
Oracle Marketing
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