Delivering a 'Digital-first Service' to customers - the new reality, the new strategy
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In today’s world, the standard tool kit of service technology will not be enough to differentiate you from your competitors. The time has come for a radically different approach to service: digital-first service.  To understand what makes the Digital-first service strategy different; we must investigate foundational truths of what defines today's service strategy and what we expect the future of service to look like.

This session will discuss insights and differentiators to support a business’ ability to stand out from its competitors, both long term and in an affordable way. 

We’ll look into the reality of delivering a digital-first service to customers, the multi-phased implementation journey for each type of service experience;

  • Predictive service instead of reactive service
  • Unique service instead of static service
  • Hyper-convenient service is about making everything as easy as possible for the customer, instead of designing processes solely for organizational efficiency
CX
Agenda
11.00 am BST
Meet the host & Guest speakers
Oracle Host, Caoimhe Maxwell, CX Strategy Director EMEA

  • Research behind the foundational truths defining today's service strategy.
  • Insights and differentiators to stand out from competitors.
  • The future of service to customers/citizens: What is the Digital First Service approach?
  • Considerations for a business to deliver a Digital-first Service.
  • Q&A.
11.45 am BST
Wrap up
Featured Speakers
Caoimhe Maxwell
Caoimhe Maxwell
CX Strategy Director for Service, EMEA, Oracle
Emma Sutton
Emma Sutton
Chief Customer Officer, EMEA Consulting, Business Transformation, Oracle
Anne Marie Forsyth
Anne Marie Forsyth
CEO, CCA
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