Overview:

Title: Loyalty marketing, the key to navigating a cookieless future: are you listening?

Duration: 17 mins

Description:

The cookieless future is looming, and marketers are scrambling for ways to combat the drop in performance that is already beginning to show. We look at how new loyalty marketing strategies across the metaverse, NFT’s and blockchain are driving engagement, and what this means for how you should be planning to combat the deprecation of third party cookies. Lastly, we’ll look at a couple of case studies from Budweiser and Red Bull Racing to see the steps they’re taking to drive engagement across the customer journey which lays a foundation for future targeting and acquisition.

Overview:

Title: Rebourne Identity: What web3 disruptions can teach us about planning for the future of the customer

Duration: 22 mins

Description:

Marketers’ ability to weave customer interactions into holistic customer experiences has been hampered by fragmented identities and lagging infrastructure. It just so happens that these two operational challenges are what most enterprise-level CDP’s are designed to solve. With the explosion in new ways to engage customers in the metaverse and web 3.0, we’ve had to take a harder longer look at the challenges that lie ahead and how we should be preparing for the future.

Overview:

Title: Oracle Red Bull Racing’s Fan Engagement: Loyalty & The Paddock

Duration: 14:30 mins

Description:

Recognizing that its fans are engrossed by the Formula 1’s and team’s technology-driven changes, Oracle Red Bull Racing has been feeding that interest, even during the winter break, by using modern technology to engage its fans. One of the ways Oracle Red Bull Racing is connecting more closely with its fans is through a new loyalty program called The Red Bull Racing Paddock. The strategy behind The Paddock is to provide fans with a way of feeling closer to the team. It does this by sharing content that is available exclusively to members and then rewarding members' ongoing engagement with redeemable points. Hear from Caroline Buckland, Head of Global Fan Engagement at Oracle Red Bull Racing on how they’re executing on this strategy.

Overview:

Title: Web 3 & Loyalty: Exploring the Web 3 ecosystem and its impact on Loyalty programs (by Deloitte Digital)

Duration: 25:55 mins

Description:

How are Web 3.0 and NFTs changing the game in Loyalty Marketing? Deloitte Digital’s Emad Tahtouh unpacks the world of web 3.0, the Metaverse and NFT’s to help marketers get ahead of the game by thinking about their loyalty program strategies through these frameworks.

Overview:

Title: Oracle Red Bull Racing energizes fans, increasing loyalty program membership more than 950%

Description:

Oracle Red Bull Racing is a world championship team known for innovating not only on the track, but also in how they create the best fan engagements in the sport. Whether it’s driving a race car through city streets for people to see or using data to personalize digital engagements for each fan, Oracle Red Bull Racing focuses on an unrivaled experience that sets the bar for what fans should expect from the sports and entertainment organizations they follow. Find out more on how they do this.

Overview:

Title: Marvel taps Oracle CrowdTwist to keep fan base engaged and energized

Description:

Even the biggest entertainment franchises must work hard to keep their fan bases involved and excited. Technology that helps marketing teams build content and engage with devotees can create big and measurable impact. So what is Marvel doing to continue delighting their fans? Read on to find out.

Overview:

Title: When loyalty marketing meets web3: rewarding ‘brand valuable’ behavior

Description:

Since the announcement of the demise of third party cookies, marketers have been desperately trying to build first-party relationships with their customers to offset the loss in targeting precision and campaign performance across the customer journey. Some of the biggest successes have come from adopting modern loyalty techniques to encourage consumers to respond. Learn more about how web3 technologies can support loyalty marketing principles.

Overview:

Title: Future ad strategies in a cookieless world: how Acquire NZ and Oracle are delivering precision and scale

Description:

There has been a lot of talk about first-party data, contextual advertising and new ways of measuring, such as attention, but there are few real-life examples of these in action. That is until New Zealand-based Acquire and Oracle Advertising partnered on a mission to put these to the test with a customized, real-time campaign.