Eloqua User Forum 
Episode 3: Prove the success of your micro-moment strategy
Show the powerful business impact of reacting to your customers’ micro-moments
As marketers, we know the importance of creating valuable and unique customer journeys. We also need to show the impact these sophisticated marketing tactics have on our overall business.
Learn how Chad Ming at Kubota Canada used Eloqua to build up their customer data and know who they're marketing to. He was able to use this data to provide value to their customers and meet his business goals.
You’ll learn valuable tips on how to:
  • Define the KPIs and benchmarks you should establish before you execute your programs
  • Set up and pull the right metrics from Eloqua
  • Understand the difference between success metrics and optimization metrics
  • Connect your Eloqua reporting to larger business goals
Join Oracle EMEA team with Chad Ming
Join Oracle NA team with Chad Ming
Watch Episode 1 on Demand
Watch Episode 2 on Demand
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