Responsys User Forum
Episode 3: Prove the success of your micro-moment strategy
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Show the powerful business impact of reacting to your customers’ micro-moments
As marketers, we know the importance of creating valuable and unique customer journeys. We also need to show the impact these sophisticated marketing tactics have on our overall business.
Join us at the third of our three-part user forum series about making the most of every customer interaction with Responsys.
You’ll learn valuable tips on how to:
  • Define the KPIs and benchmarks you should establish before you execute your programmes
  • Set up and pull the right metrics from Responsys
  • Understand the difference between success metrics and optimisation metrics
  • Connect your Responsys reporting to larger business goals
Oracle ISV Webinars series
Want a refresher from our previous sessions? View our on-demand recordings here:
Agenda (BST)
1:00 p.m.
Welcome
1:05 p.m.
Episode 1 recap: How to capture micro-moments and align them to your business objectives with Responsys
Episode 2 recap: How to execute personalized campaigns that react to your customers interactions
1:10 p.m.
Introducing episode 3: Proving business impact: How to measure and prove success for your micro-moment strategy
1:20 p.m.
Customer discussion: How Ismael Monzón at Air Europa measures and proves his KPIs
1:35 p.m.
Discuss the roles of the data reporting architecture, getting it established and how it can be connected beyond Responsys
1:45 p.m.
Key takeaways and additional announcements
Featured speakers
Ismael Monzón
Senior Product Manager
Air Europa
Richard Harris
Director
CX Consulting EMEA
Oracle
Christina Craver
Strategic Consultant,
CX Adoption Team
Oracle
Simon Johnston
Strategic Consultant,
CX Adoption Team
Oracle
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Please click here for important ethics information regarding this event.
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