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How energy providers will successfully grow beyond the "traditional" business model

Energy-Related Products and Services Market Is the Future

Globally, utilities are shifting from their traditional commodity business to the "beyond commodity" business, aiming to derive more value from products and services beyond the traditional commodity.

According to a recent IDC survey carried out for Oracle, revenue growth — mainly through an increase in cross-sell and upsell — is the number 1 strategic priority for utilities across regions.

Incumbent energy suppliers around the world that want to tap into this value must evolve from their traditional meter-to-cash business to a broader lead-to-cash process where the underlying product can be anything from energy to connected appliances, photovoltaics, emobility, appliance maintenance services, or even home security systems.

To transform into multiproduct and multiservice organizations, energy suppliers must:
  • Embed customer engagement into the CX platform
  • Unify customer service and sales
  • Embrace flexibility

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