Responsys User Forum: 
Episode 3: Prove the success of your micro-moment strategy
Show the powerful business impact of reacting to your customers’ micro-moments
As marketers, we know the importance of creating valuable and unique customer journeys. We also need to show the impact these sophisticated marketing tactics have on our overall business.
You’ll learn valuable tips on how to:
  • Define the KPIs and benchmarks you should establish before you execute your programs
  • Set up and pull the right metrics from Eloqua
  • Understand the difference between success metrics and optimization metrics
  • Connect your Eloqua reporting to larger business goals
Join Oracle EMEA team with Ismael Monzón
Learn how Ismael Monzón at Air Europa uses Responsys to deliver personalized experiences to their customers. We will also discuss the approach he takes to measure and optimize campaigns to prove impact to his leadership team.
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