What are the Business Implications of Graph Search?
Ultimately, the more information Facebook has about its users, the more valuable it is to advertisers because they can target their ads with greater precision. Read the paper and learn how:
- Investors want to see more active users spending more time on the site, and Graph Search might be the product to make that shift transpire
- Graph Search is a game changer, giving Facebook access to implied purchase intent, and also finally allowing real-time deep understanding of brand fans and Prime Prospects
- Graph Search marks a return to the race for likes, because businesses with more likes from a person's social graph will rank higher in results
