Oracle Social Cloud
white paper
The value of social data
Why a savvy CMO and experienced CIO are necessary to succeed
This Oracle White Paper offers overview of how organizations can make best use of social data by implementing a framework:
  • Integrating social data with other enterprise and public or curated data
  • Uncovering new customer insights that can be used by teams across all external-facing lines of business
  • Creating valuable relationships with customers to gain significant competitive advantage in the marketplace
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According to Digiday, “48% of the digital marketing executives surveyed said they focused ‘relentlessly’ on building customer insights, and yet, few are executing those strategies in meaningful ways.” There’s a mind-boggling amount of data being created every second, increasingly coming from social properties. By 2020, Gartner predicts data volumes will grow to 20X today. Social, of course, provides a vast wealth of data that is both personal and insightful and can tell you a lot about your brand—but even more about your consumers.

Join the conversation online and tell us how you are using social data across the enterprise. @OracleSocial #SocData