Create a unified view across the customer journey
B2B CMOs have long faced the challenge of managing complex, disparate technology stacks powering their customer interactions. Recent market disruptions including shifts to remote work, shrinking marketing budgets, and changing expectations on acceptable experiences, have increased the difficulty to identify the highest value opportunities and B2B buyer intent. Learn how Oracle is using its own technology to:
- Gain a deeper understanding of its customers.
- Identify the right audiences.
- Deliver the best experience that meets each customer's needs.